The History of the Rose Bowl: How a Parade Fundraiser Named an Entire Sport's Postseason

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College football's postseason begins with a blowout so lopsided that the sport was banned from it for fourteen years.

On January 1, 1902, Michigan beat Stanford 49-0 at Tournament Park in Pasadena. It was the first postseason football game ever played in the United States, and the organizers hated how it went. Stanford reportedly quit with minutes still on the clock. Michigan had rushed for over 500 yards. The Tournament of Roses Association concluded that football was a poor centerpiece for a flower parade and replaced it with something more reliable.

Chariot races and ostriches

What followed is the detail most people don't know. From 1903, the Tournament staged Roman-style chariot races inspired by Ben-Hur. When those lost their novelty, organizers tried ostrich races. There were polo matches, tugs-of-war, and at one point a greased-pig chase.

The festival itself predated all of it, having begun in 1890 with the Valley Hunt Club as a way to show off Pasadena's January weather to a country buried in snow. Football was only ever meant to be an attraction that helped pay for the parade.

It came back in 1916, and this time it stayed. Washington State beat Brown 14-0, still at Tournament Park, and the game has been played every year since.

The stadium that gave bowls their name

By the early 1920s the crowds had outgrown the park. A horseshoe-shaped stadium modeled on the Yale Bowl was built in 1922, seating 57,000, and hosted its first game on January 1, 1923, when USC beat Penn State 14-3. The Tournament of Roses Association deeded it to the city of Pasadena.

That building is why every postseason game in America is called a bowl. The shape named the stadium, the stadium named the game, and the game named the entire category. Every Gasparilla and Pop-Tarts and Duke's Mayo traces its noun back to a concrete horseshoe in Pasadena.

The moments that built the reputation

In 1925, Notre Dame's Four Horsemen — Stuhldreher, Crowley, Miller and Layden — faced Stanford and Ernie Nevers. Notre Dame won 27-10, and the game did as much for the mythology of college football as any single afternoon in the sport's history.

Two years later, Stanford and Alabama played to a 7-7 tie and both were named national champions. That game was also the first national radio broadcast of a sporting event of any kind. The Rose Bowl kept collecting broadcast firsts: the first local telecast on KTLA in 1947, and the first national color telecast in 1962.

In 1950, a fourth stadium expansion pushed capacity to 100,983, and the Rose Bowl became the first bowl game to draw a six-figure crowd.

The game that left California

The Rose Bowl has been played outside Pasadena twice, and the first time is the more remarkable.

Weeks after Pearl Harbor, wartime restrictions barred large gatherings on the West Coast. Rather than cancel, organizers moved the 1942 game 2,500 miles to Duke Stadium in Durham, North Carolina — the home field of one of the participants. Oregon State won 20-16. It remains the only Rose Bowl played in another state until 2021, when pandemic restrictions sent the game to AT&T Stadium in Arlington.

The pact

For decades the format was informal: the Pacific Coast champion invited whichever eastern team it liked. That ended in 1946, when the Tournament of Roses Association reached an exclusive agreement with the Big Ten and the forerunner of the Pac-12. The first game under it was played January 1, 1947, with Illinois beating UCLA 45-17.

It is the oldest postseason agreement between two major conferences in American college sports, and it defined New Year's Day for half a century. Big Ten against Pac-12, in Pasadena, with the parade in the morning. Nothing else in the sport was that reliable.

The Pac-12 tie-in ran until 2023. Conference realignment ended it, which means the Rose Bowl outlived one of the two leagues that made it what it was.

Where it stands now

The Rose Bowl joined the BCS in 1998 and the College Football Playoff in 2014, and it now rotates as a quarterfinal or semifinal site. Some of the old exclusivity is gone — the matchup is dictated by a bracket rather than by two conferences.

What hasn't changed is the setting. The parade still runs in the morning. The San Gabriel Mountains are still behind the north rim at sunset. USC has won the most Rose Bowls with 25, followed by Ohio State with 10 and Michigan with 9.

The most recent edition was the 112th, on January 1, 2026, when Indiana beat Alabama 38-3 in a CFP quarterfinal — the Hoosiers' first Rose Bowl appearance since 1968 and a stop on the way to a 16-0 national championship.

A game that was cancelled for being too one-sided has now run for well over a century, and it still gets called the Granddaddy of Them All. It earned the title the hard way.

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